How We Work
At KMV Collective, we start by getting to know your brand inside and out—your challenges, your goals, and what’s getting in the way of growth. From there, we identify opportunities and build a clear, actionable roadmap to move your business forward.
Whether you're refining product development, improving merchandising, or scaling up, our team brings deep industry expertise—without the overhead of building an in-house team.
Let’s connect and explore how we can help unlock your brand’s next phase of growth.
Recent Projects*
*KMV collective has/was not contracted with the companies identified below, however the Founding Members of KMV worked as either a direct employee or an individual consultant of the identified company. The work summary provided is representative of the Member's work completed while engaged with the company in their respective capacity.
Product Creative Design - Extending Brand
Kathleen Vitali was hired by senior leadership at Lululemon to spearhead a new division called Hyperlocal, focused on a speed-to-market model designed to test, learn, and introduce fresh products to stores. She conducted market research within the athleisure space to position Lululemon competitively against brands like Alo, Vuori, Nike, and Athleta. Kathleen created monthly product drops with a six-week turnaround, bringing newness to key flagship stores. Using seasonal color palettes, she identified trend-forward hues to unify each capsule collection seamlessly with existing in-store products. The styles she designed were tailored to the Los Angeles market but gained traction globally, being adopted in the APAC market as well. Kathleen presented each capsule directly to senior leadership, showcasing her strategic and creative vision.
lululemon
vancouver, Canada
SUNDRY
Los Angeles, Ca
Creative Direction & Design
Kathleen Vitali was brought on as the Creative Director at Sundry, where she redefined the brand’s identity and brought a fresh, modern perspective. She directed collections, led photo shoots, and shaped the overall aesthetic to create a cohesive brand narrative. Kathleen also built a talented design team including a graphic designer, and identified key signature trademarks to solidify Sundry’s unique market position.
She conducted market research, selected seasonal mood and color palettes, and streamlined fabrics for consistency and quality. Kathleen worked closely with pattern makers, sewers, and attended fittings to ensure refined fits and finishings that aligned with the brand’s vision. Partnering with the VP of Sales and Merchandising, she kept creative initiatives on brand, managed the team’s calendar, and addressed special programs for clients like Anthropologie and Evereve.
Stateside
Los Angeles, Ca
Creative Direction & Design
Kathleen Vitali was brought in to lead Creative Direction at Stateside, where she redefined the brand’s identity and brought a fresh, modern point of view. Tasked with elevating and refining the line, she re-launched core categories to create a stronger, more cohesive foundation for the brand.
Kathleen directed seasonal collections, designed key pieces, and developed a clear, elevated aesthetic that aligned with Stateside’s market positioning. She conducted in-depth market research, selected trend-forward mood and color palettes, and worked closely with the development team to ensure high-quality fits, fabrics, and finishings.
Partnering with the VP of Sales and Merchandising, Kathleen ensured that creative direction and product execution were tightly aligned with sales strategy and brand goals—resulting in a stronger, more relevant offering across both core and seasonal assortments.